The Problem
Teton Valley Brands, a renowned kettle-cooked potato chip company nestled in the heart of Idaho, approached Cascade North with a critical concern: their online presence didn't reflect the essence of their brand. With their existing website built on Wix, they struggled to convey the charm and quality that defined their products. Understanding the significance of a compelling digital platform in today's market, Teton Valley Brands sought a comprehensive redesign to better align their online presence with their brand identity and values.
The Solution
In terms of functionality, we prioritized seamless navigation and user engagement. We streamlined the website's structure, ensuring intuitive navigation paths and easy access to key information. Integration of a store locator enabled customers to browse for nearby Teton Valley Brands chips directly from the website.
To optimize the website for mobile devices, we employed responsive design techniques, ensuring a consistent and engaging user experience across all platforms. Rigorous testing and optimization processes were conducted to iron out any potential usability issues and ensure the website's performance met the highest standards.
