The Problem
McCarter Moorhouse is a prominent company specializing in residential and commercial building services in the Boise, Idaho area. With a reputation for excellence in design and construction, the company faced challenges with their existing WordPress website that hindered their online presence and user engagement.
The design and functionality were constrained by the limitations of available WordPress themes and plugins, making it challenging to showcase the company's unique brand and services effectively. The decision was made to redesign and develop a new website for McCarter Moorhouse using the Webflow platform, offering a complete overhaul of the user experience and addressing the existing issues. Webflow's design flexibility allowed for a custom-tailored website design that aligned seamlessly with McCarter Moorhouse's brand identity and services. This ensured a unique and visually appealing online presence.
The Solution
The website revamp for McCarter Moorhouse showcases the positive impact of transitioning from an underperforming WordPress website to a custom CMS built on Webflow. By addressing the challenges faced by the previous website and implementing modern design and development practices, the new website successfully improved performance, user engagement, content management efficiency, and search engine visibility. Cascade North was thrilled to help McCarter Moorhouse establish a stronger online presence that aligns with their reputation for excellence in the building industry.
